- Over the years we have seen TVs evolve from black and white sets, to Technicolor consoles, to the HDTV options available today. In the coming years, people can expect to see bigger (but thinner) screens, internet connectivity and customizable viewing experiences. Those who love watching TV now will love it even more so in the future. As almost every home has at least one TV in it, tech companies know that there is a huge potential market for each TV that they develop, and so they will continue to spend massive sums of money to ensure that their products are better than their competitors. Find out more – Cheap TV
- Google has seen its market share rise, with approximately 65% of all search queries being made through them. Yahoo saw its share drop to around 15% and Microsoft’s Bing remains at 14%. Following their merger, Microsoft and Yahoo had hoped to build up their market share at the expense of Google. What this means for website owners is that they should still primarily tailor their SEO strategies to Google. Whilst a combined market share of 29% means that Yahoo and Bing cannot be ignored, changing on and off site SEO tactics specifically for them is not worth the risk of losing traffic from the powerhouse that is Google. Find out more – SEO
- Videos that go viral on the internet have been shown to be one of the best ways for company’s to increase awareness of their brand online. Users of social media sites, such as Facebook and Twitter, are less likely to share links to videos if they feel that the company behind the video has placed too much emphasis on getting their brand’s message across. Getting the content of the video right can be difficult, but it is certainly worth spending time and money on. Done correctly, company’s can get millions of visitors to their websites for much less than more traditional forms of marketing. Find out more – Promotional Videos
- Nearly 70% of people in an online poll on a UK website said that they would move to live in a different country if they had the opportunity to do so. The EU has long been an attractive destination for immigrants, and there would always be more people coming in than people leaving to live elsewhere, however, with the EU being “in its toughest hour since WW2”, the tide may now be turning. For Europeans, contacting a shipping company and moving their life overseas might now represent their best chance of success for a prosperous future. Find out more – Moving Overseas
- When asked about which promotional gifts they most like to receive, people responded that their preference is for something that they will get some practical value from. T-shirts, bags and USBs were the most requested promotional items, and stickers, candy and key rings were the items that people were most likely to discard. Therefore, businesses using promotional gifts to help with branding and marketing should be willing to spend a little more on items that people will actually use. By giving away quality gifts, people will be more likely to hold on to them and will think more highly of the company that they received them from. Find out more – Promotional Gifts
